Design & Print
Design & Branding for Your Business
Design & Branding for your business starts with one question. When a stranger sees your logo for two seconds, what should they think? We design an identity to answer it, covering the logo, color palette, typography and the way they fit together.
Then we make it usable. Brand guidelines record the rules, so a printer, a web designer or a new hire can follow them without calling you.
Your brand is what people remember after they leave your website. We design identities that look like you and hold together across everything you publish, including your logo, colors, typography, packaging and marketing materials. You also receive brand guidelines, so anyone who works on your brand later can keep it consistent. Every piece is designed to work at the size and in the place where people will meet it, from a small social icon to a shop window.
What you get
- Logo and brand identity design
- Brand guidelines
- Marketing collateral design
- Packaging design
- Brand refresh and evolution
Who it is for
New businesses that need an identity, and established ones whose look has drifted or no longer fits who they are.
How a brand identity comes together
We begin with a conversation about what you sell, who buys it and who you do not want to look like. Logo concepts follow, and we refine the one you pick through rounds of feedback. Once the logo is settled we build the supporting pieces: color, type, packaging and the marketing materials you need first, such as cards, flyers or social templates. A brand refresh follows the same path, but it starts from what you already have and keeps whatever still works.
A brand has to read on a storefront sign on a busy NYC street as well as on a phone screen, so we check each design at small and large sizes. When you need something printed big, such as banners, posters or signs, we send you to Digitech Printers, Our Recommendation, through the Large Scale Designs & Prints referral form. We can prepare the artwork first.
Guidelines are written to be used. They show the logo with the space it needs around it, the colors with their exact values and the type styles with examples of where each belongs. Packaging design is quoted per item, since a label for a jar and a box for a shipped product are different jobs.
Design & Branding is part of our Design & Print services. Request it on its own or combine it with other services in one quote for your business.
Ready to start?
Tell us about your Design & Branding project and we will send a tailored quote. You can also book a call on Calendly first.